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The end result of your input on the specific bias are mediated by parasocial relationship strength (as well as the individual’s characteristics)

The end result of your input on the specific bias are mediated by parasocial relationship strength (as well as the individual’s characteristics)

So you’re able to summarize PSR analyses, priming users towards matchmaking-strengthening stimulus ahead of disclosure did not bring about higher PSR electricity compared to revelation stimulus alone, therefore the updates manipulation when you look at the establish study didn’t develop the newest questioned abilities. If the PSR stamina mediates prejudice protection, this manipulation incapacity is a practicable explanation for why zero high differences have been discovered involving the exact same- and various-copywriter communities having specific actions out-of bias or intergroup nervousness. But, PSR electricity all over standards was notably synchronised having specific bias, confirming our very own Hypothesis cuatro. (more…)

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